Page Theming

Creating elevated experiences across Hulu with page theming.


Channel traffic to surfaces beyond Hulu's homepage by offering unique experiences tailored for high-value content partners and major tentpole events.


Developed a page theming system that expands the scope of content hubs and collections, extending Hulu’s platform branding with custom assets and enriched interactions. Worked in close collaboration with designers from Web and Living Room teams, while spearheading design for the mobile platform.

Walkthrough available upon request